Waitrose branch donates £1,000 (£500 in Convenience shops) between 3 local good causes chosen by their customers. This scheme is called ‘Community Matters.’ By placing a token in the Community Matters box at their local branch, Waitrose customers help their community. The more tokens a cause gets, the bigger the donation they receive. Since its launch in 2008, the scheme has donated £14 million to local charities chosen by Waitrose customers.
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