The video campaign, under the hashtag #Day2Day, will run as a follow up campaign to The Drum’s “Do it Day” on 1st March 2018. The campaign aims to inspire and destigmatise mental health in the workplace.
The #Day2Day Campaign
The campaign consists of a series of short videos from business leaders and influencers in Dorset. The videos are an exploration into their personal experience of mental health at home and within their fields of work.
The speakers come from a wide variety of industries/backgrounds and the videos encourage people to engage with the campaign. They can share their own stories and experiences through the Hashtag “#Day2Day”. The aim of these social stories will be to help remove any negative stigma surrounding mental health in the workplace. The videos are being filmed and edited by Open Shutter Productions, a student-run media business from Bournemouth University.
Including local, national and internationally renowned brands, the businesses and people sharing their experiences for this campaign include: Stable – Pizza, Pie & Cider, Sophie Cook, Pause Cat Cafe, Bournemouth University, Dorset Healthcare, Dorset Police and many more.
The campaign will launch on 1st March 2018. Videos will be released every 2 days throughout March and a follow up video will be released the following month. Anyone interested in this campaign should follow the Dorset Mind Social media pages:
The importance of this campaign
Dorset Mind’s Chief Executive, Marianne Storey commented:
“We’re so excited to take part in this campaign alongside Why Digital, Bournemouth University and The Drum. It’s essential that we destigmatise mental health in the workplace. We believe that by sharing their experiences, business leaders can lead by example from the top down. The effect of this could completely change how mental health is viewed day to day.
“Poor mental health costs every business considerably. 1 in 6 employees currently experience a mental health difficulty yet the majority will not state this as a reason for sickness or absenteeism. In real terms, a little investment can change the workplace environment into an open, supportive place for employees AND employers.
“We believe we can help provide a solution. Dorset Mind are currently piloting ‘Dorset Mind Works,’ a mental health programme that normalizes conversation about mental health. It delivers education and provides support options. For more information, please see our website: dorsetmind.uk.”
Why Digital’s Managing Director, Dan Willis commented:
“We want #Day2Day to create something that pulls people’s attention, and help employers understand the true impact that mental well-being can have to their organisation.
Mind’s latest research shows that work is the biggest cause of stress in people’s lives, more so than debt or financial problems. Not only that, stress can stop people performing at their best (or even at all).
By shedding some light on this subject and creating a conversation within the workplace, our aim for #Day2Day is to help employers and employees learn more about what mental health is. The support they need is there if they require it, and they can also pass Dorset Mind’s service onto their friends and colleagues who may need it.”
We’d like to say a special thanks to Dan Willis for being the driving force behind this campaign. Bournemouth University have also been incredibly supportive – with funding and also for allocating Josh Rhodes to assist with the marketing. Thank you also to Josh Pyman for filming and editing the videos!